Who did you want to be when you were a child? A cosmonaut, a singer, an actor, an artist? Has it come true in adult life? Kudos to you if you managed to hold on to your childhood dream at least remotely. For sure, I didn’t know that I would be a marketer. Not only did I not have a clue about this word back then but I am pretty sure it didn’t exist in post-soviet Russian reality. However, I made a huge promise to myself about my future profession when I was 3 and kept it.

My only vivid memory from that time is when my dad brought a sack of miscellaneous sweets from Poland from his business trip. Maybe the sack wasn’t as huge as I pictured it back then but to toddler me it seemed like Santa Claus sack. I ... Read more »